Your Dedicated Health Benefits Allies.

I’m passionate about helping businesses and individuals navigate the complexity of healthcare with clarity and confidence. At Journey Health Advisors, we take an independent, people-first approach—guiding employers toward smarter benefit strategies that lower costs while improving access to high-quality care.

With nearly two decades of experience advising and leading organizations across industries, I bring a practical, outcomes-driven perspective to healthcare—one that challenges the status quo and focuses on what actually works. My approach is rooted in aligning strategy, data, and real human needs to design benefit models that are both sustainable and impactful.

At the core of my work is a simple belief: healthcare should serve people, not the system. I’m driven by helping employers make better decisions, empowering individuals to access the right level of care, and ultimately creating solutions that improve both financial and human outcomes.

For Erik Osborne, healthcare is more than a profession—it is a lifelong mission born out of a defining family moment. In 1996, Erik’s brother suffered a traumatic brain injury in a car accident. Throughout the years of intensive rehabilitation that followed, Erik was instrumental in his brother’s recovery. This experience didn’t just teach him about medicine; it taught him that true healing is a partnership. It was then that Erik realized there was no greater calling than a life of service.

From the Field to Clinical Expertise

That drive for service defined Erik’s unconventional path. A Michigan native, he brought that same grit to Michigan State University, where he walked onto the football team. While an injury shifted his focus away from the gridiron, it redirected his passion toward the helping field.

Erik spent his formative clinical years serving as a counselor and therapist across Michigan, eventually rising to the role of Treatment Director in Detroit. His experience also extended into North Carolina as a counselor, where he gained a diverse perspective on patient needs and regional healthcare challenges. These years in the trenches of mental health allowed him to hone a “whole-person” philosophy that remains the cornerstone of his work today.

Pioneering a New Standard of Care

Transitioning into the Physician Assistant profession, Erik spent nearly six years in traditional family practice before becoming disheartened by the limitations of an insurance-first model. In response, he pioneered a successful concierge practice in Charlotte that now serves over 4,000 patients.

Today, Erik manages the unique challenge of two full-time roles: he continues to practice functional concierge medicine daily while leading Journey Health as a Co-Founder. At Journey, Erik champions Direct Primary Care (DPC) as the centerpiece of effective healthcare, believing that the relationship between patient and provider is the foundation of all wellness.

A Principled Approach to Global Health

As an advisor, Erik’s approach is both principled and pragmatic. While DPC is the core of his model, he recognizes that “comprehensive care” looks different for everyone. He works to pair the DPC experience with the most cost-effective solutions for major medical needs—often finding that medical cost-sharing offers a superior fit for his clients’ specific needs.

Erik’s goal is to overhaul healthcare at a national level by prioritizing education, access, and individualized strategy. He remains as committed to his mission today as he was at fifteen: ensuring that healthcare is built on trust, transparency, and a system that finally puts the person back at the center of the solution.

In my personal health journey, I reached a point where my physician could no longer identify the root cause of my issues and, in effect, stopped trying. The system prioritized billing and volume over meaningful care, requiring more visits without real solutions. That experience exposed how inadequate traditional healthcare can be. When I discovered a more effective, affordable approach centered on real doctor–patient relationships, I felt compelled to help bring that model to others—where your doctor knows you and works for you, not the insurance company.

As CIO of Journey Health, I lead the design and execution of our technology strategy—building secure, scalable systems that support patient care, data insights, and operational efficiency. I focus on integrating modern platforms, managing data responsibly, and enabling a seamless experience for both patients and providers as we deliver a better model of care.

I bring decades of experience in enterprise architecture, software development, and systems integration, including leadership roles at nCino and deep expertise in Salesforce-based platforms. My career began with developing healthcare registry systems (including organ registries and ICD-9 scoring systems), and has evolved into leading complex, large-scale technology solutions across financial services and healthcare-adjacent industries.

Outside of work, I am a woodworker, grandfather, and student of philosophy and theology, with a passion for understanding both how things are built and why they matter.

Quality, affordable healthcare is meant to maintain and improve the patient’s quality of life. That’s what we strive for at Journey.

As an independent pharmacy owner of 15 years, I have witnessed how corporate PBM greed has increased the cost of healthcare for all Americans while reducing the reimbursement to healthcare providers, all for personal gain. The current landscape of healthcare does not work for most Americans and I want to see change for our children’s future.

I use my experience related to the pharmaceutical world to guide our leaders in making decisions that benefit our patients and providers. I’ve been a pharmacist since 2009, and owned a pharmacy for 15 years. I’ve been a pharmacy preceptor at UNC, USC, MUSC, Wingate, and South University for 10+ years, and am Chairman of Lucan’s Lions – a non-profit charity aimed to help children with cancer.

Outside of work, I have a wife and two young children. I enjoy coaching minor baseball, travelling, and spending my time with my family outdoors.